According to sales thought leader Tommy Hopkins, there are three things most people want when they are spending their hard earned money. screenshot4

They want:

  1. the best quality
  2. the best service
  3. the best price

Yet, we all know most companies cannot provide all three of these elements and stay in business for very long. One of these elements will have to be minimized in order for them to compete. Typically, the best price is the one that most potential clients will give up as long as they get the best quality and the best service.

To learn more about how to keep your customers loyal. Check out Tom’s upcoming book titled True Small Business Brilliance™.